In a recent development, Disney Plus has taken steps to combat the unauthorized sharing of passwords among its users in the United States. The company has introduced revised Terms of Service, aimed at preventing access to the platform using login credentials not directly associated with the subscriber.
The updated Service Agreement defines a household as the assortment of devices linked to the subscriber’s primary personal residence, exclusively for use by individuals residing there. Under these new terms, Disney Plus will implement restrictions on sharing account access beyond the subscriber’s household. Additionally, the service reserves the right to monitor account usage to ensure compliance with these regulations.
While these changes are currently applicable to new subscribers in the US and Canada, existing members will also be impacted, with the new terms set to affect them by March 14. It’s worth noting that this initiative extends to Hulu, another streaming service under the umbrella of The Walt Disney Company.
This decision follows closely on the heels of Disney Plus’s recent price hikes, marking the second increase within a year and a half. Presently, the ad-free subscription tier is priced at $13.99 per month, while the tier with ads stands at $7.99 per month.
