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Inside the Acquisition: Elon Musk’s Takeover of Twitter

Dive into the behind-the-scenes story of Elon Musk's takeover of Twitter, exploring the personal motivations and corporate dynamics that led to significant shifts in leadership and online discourse.

Elon Musk’s acquisition of Twitter didn’t merely represent a strategic business maneuver; it was deeply personal. Revealed in an upcoming book by Bloomberg’s Kurt Wagner titled “Battle for the Bird,” Musk’s decision to remove Parag Agrawal, Twitter’s former CEO, stemmed from Agrawal’s reluctance to shut down a Twitter account monitoring Musk’s activities.

Scheduled for release on February 20, the book provides insights into Twitter’s corporate history, delving into Musk’s takeover and its broader cultural implications. Excerpts unveil Musk’s request to Agrawal to ban “ElonJet,” a Twitter account managed by Jack Sweeney, which tracked Musk’s carbon footprint.

Agrawal’s refusal reportedly incited Musk to invest in Twitter stocks and eventually acquire the company, leading to Agrawal’s dismissal.

Early 2022 reports suggest that Musk initially offered Sweeney $5,000 to halt his tracking activities, an offer Sweeney rejected, instead requesting $50,000 or an internship. Despite media scrutiny, Musk opted to block Sweeney’s personal Twitter account rather than meet his demands.

The account was later suspended following an alleged stalking incident involving a vehicle carrying Musk’s son. Musk publicly announced legal measures against Sweeney and associated entities via Twitter. Sweeney gained recent attention for purportedly stalking musician Taylor Swift by monitoring her jet activity, raising concerns about online harassment and privacy.

The narrative suggests that Musk’s interactions with Twitter, including Agrawal’s ousting, significantly influenced his decision to pursue ownership of the platform.

Musk acquired Twitter for $44 million in October 2022 after failed attempts to secure a board position. By March 2022, Musk had expressed dissatisfaction with Agrawal’s leadership style, indicating a preference for a more assertive approach.

Agrawal’s dismissal underscores the intricate interplay between tech titans and social media platforms, highlighting the sway individuals like Musk hold in shaping online dialogue and corporate governance.

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